Every Rum has It's own story: Zacapa Premium Rum.
This post brought to you by Diageo. All opinions are 100% mine.
Every Rum has it's own special story. For example, you drank THIS rum and the next thing you know you found yourself running away from a bull in the streets of Spain, naked with your body tattooed from head to toe with a huge, pink swastika....
OR...
You drank THAT Rum and ended up fleeing a dairy farm under gunfire in an attempt to liberate a bunch of chickens that you felt were forced to lay eggs under very poor working conditions...
BUT...
Are those stories really worth telling? Are those stories that stand the test of time? There are so many different types of Rum out there, most of which consist of 3 parts sugar byproducts, 4 parts bad decisions making and 3 parts terrible hangovers. Cheap, classless Rums that stake their claim to fame but creating fake stories and trying to build legends from the insipid imaginations of marketing executives. One Rum doesn't need to do any of that. It's class speaks for itself.
Only one rum has a unique story of it's own to tell. A story rich in culture and tradition. Only one rum's magical taste embodies the class and history of rich a peoples. Here is the tale of a dark rum with a difference.
In 1976, the quint town of Zacapa celebrated it's centenary and in this atmosphere of jubilation one of the world's finest rums found its birth place; It was there that Zacapa premium rum was created. The volcanic soils and fertile highlands of Eastern Guatemala provide the perfect conditions for harvesting pure sugar cane. Unlike most rums, which use molasses (a by-product of the sugar making process) as their base, Zacapa uses only the concentrated first press of sugar cane, known as "virgin sugar cane honey" and that's what gives this Rum it's magical taste.
Then Zacapa is aged in the exquisitely beautiful Quetzaltenango highlands, 2,300 meters above sea level, where the cool mountain air slows the aging process, creating a unique complexity of flavor. The "House above the clouds" where Zacapa is aged, is one of the world's finest, using a unique Sistema Solera perfected by the Spanish 500 years. The Rum is passed through several casks that previously housed American whiskey, Oloroso sherry and Pedro Ximenez wines. Each of these large vessels imparts its own inimitable character that helps give Zacapa it's distinctive taste. You can all but taste it's pedigree and class as you take each sultry sip.
That's a story that will impress the most savvy of Rum connoisseurs or even the most ignorant of laymen just trying their hardest to look classy. Join the experience and pick up a bottle of Zacapa premium dark rum today. Be a part of this special story.
Every Rum has it's own special story. For example, you drank THIS rum and the next thing you know you found yourself running away from a bull in the streets of Spain, naked with your body tattooed from head to toe with a huge, pink swastika....
OR...
You drank THAT Rum and ended up fleeing a dairy farm under gunfire in an attempt to liberate a bunch of chickens that you felt were forced to lay eggs under very poor working conditions...
BUT...
Are those stories really worth telling? Are those stories that stand the test of time? There are so many different types of Rum out there, most of which consist of 3 parts sugar byproducts, 4 parts bad decisions making and 3 parts terrible hangovers. Cheap, classless Rums that stake their claim to fame but creating fake stories and trying to build legends from the insipid imaginations of marketing executives. One Rum doesn't need to do any of that. It's class speaks for itself.
Only one rum has a unique story of it's own to tell. A story rich in culture and tradition. Only one rum's magical taste embodies the class and history of rich a peoples. Here is the tale of a dark rum with a difference.
In 1976, the quint town of Zacapa celebrated it's centenary and in this atmosphere of jubilation one of the world's finest rums found its birth place; It was there that Zacapa premium rum was created. The volcanic soils and fertile highlands of Eastern Guatemala provide the perfect conditions for harvesting pure sugar cane. Unlike most rums, which use molasses (a by-product of the sugar making process) as their base, Zacapa uses only the concentrated first press of sugar cane, known as "virgin sugar cane honey" and that's what gives this Rum it's magical taste.
Then Zacapa is aged in the exquisitely beautiful Quetzaltenango highlands, 2,300 meters above sea level, where the cool mountain air slows the aging process, creating a unique complexity of flavor. The "House above the clouds" where Zacapa is aged, is one of the world's finest, using a unique Sistema Solera perfected by the Spanish 500 years. The Rum is passed through several casks that previously housed American whiskey, Oloroso sherry and Pedro Ximenez wines. Each of these large vessels imparts its own inimitable character that helps give Zacapa it's distinctive taste. You can all but taste it's pedigree and class as you take each sultry sip.
That's a story that will impress the most savvy of Rum connoisseurs or even the most ignorant of laymen just trying their hardest to look classy. Join the experience and pick up a bottle of Zacapa premium dark rum today. Be a part of this special story.
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